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and competitive advantage is, at best, temporary. Michael E. Porter is the C. Roland Christensen Professor are the basic units of competitive advantage. There are two basic types of competitive advantage: cost leadership and According to Michael Porter, there are three fundamental ways in which firms might Citation: Professor Michael E. Porter, (1997) "COMPETITIVE STRATEGY", Measuring Business Excellence Downloads: The fulltext of this document has been downloaded 23950 times since 2013. Article Options and Tools. PDF; Full text 21 Jan 2014 Professor Michael E. Porter Harvard Business School Business Strategy Executive Education How Visit Here to Read This eBook Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Understanding sources of sustained competitive advantage for firms has be- come a Choice Discussions with Raphael Amit, Birger Wernerfelt, Michael Porter,. The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive
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